Hero Section
Headline
Subheadline
High quality visuals
CTA button
Optional: Trust indicators
Tour Details
Tour highlights as bullet points of key experiences
Itinerary overview (easy to skim read)
What’s included/not included
Duration and MP
Social Proof
Testimonials/reviews
Badges/awards
User-generated content
Pricing and booking
Transparent pricing per person and what it covers
Date and availability
Booking CTA
Urgency/Scarcity triggers
Trust and safety
Secure payment icons
Guarantees (money back guarantee?)
Accreditations (travel associations, partners, licensing logos)
Additional persuasive elements
FAQs
Local guide bio
Map/location info
Add-ons/upsells
Conversion Optimisation Elements
Clear CTAs throughout not just at top
Mobile-first design
Chat support/WA button
Exit-intent offer: small discount or incentive if they try to leave